The later part of July heading into August offers one such time frame; the back-to-school shopping season. Consumers are frantically shopping for the best values to prepare for the new school year. Back-to-school is not only for elementary, middle, or high school, but also for college students who have preparations to make as they head back to fall semester. All of these groups offer a peak time of consumption for durable goods, groceries, clothing, and electronics. Retailers relish this time of the year since it offers quantity. It’s a time that the demand is typically high and almost every retailer can capitalize on the spending spree. Advertising should be a must during this time period since you already have a motivated shopper.

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